A TikTok ads agency is a marketing team that plans, produces, buys and optimizes paid advertising on TikTok for a brand. It manages the account in TikTok Ads Manager, creates the video ads, sets up tracking, and reports what the budget returned in leads and sales.
Serajj is a TikTok ads agency in Riyadh. We are a Saudi digital marketing company trusted by more than 150 clients in the public and private sectors, and we run TikTok advertising with strategy, creative, production and media buying under one roof.
This guide shares what we have learned running campaigns in the Kingdom: what a TikTok advertising agency does, which ad formats work, what it costs, and how to choose the right partner.
Key points:
- A TikTok ads agency handles strategy, creative, media buying, tracking and reporting.
- TikTok sets a minimum daily budget of more than $50 per campaign and $20 per ad group.
- Agencies charge a monthly retainer, a percentage of ad spend, or both.
- Paid creators in Saudi Arabia need a Mawthooq license.
- Serajj builds every campaign in Saudi dialect, with tracking and accounts owned by the client.
Why brands in Saudi Arabia need a TikTok ads agency
Saudi Arabia is one of TikTok’s deepest markets. TikTok’s advertising tools report 38.6 million users aged 18 and above in the Kingdom, according to DataReportal’s Digital 2026 report for Saudi Arabia.
That equals 154.3% of the adult population. The figure passes 100% because ad reach counts accounts, not unique people. In practice, nearly every adult you want to reach in Riyadh, Jeddah or Dammam is on TikTok.
Three facts shape how we plan TikTok advertising at Serajj:
- The audience skews male. DataReportal puts the adult ad audience at 60.9% male and 39.1% female, which guides casting, hooks and targeting.
- Your competitors are already there. A TikTok-commissioned study reported by Gulf News found more than 170,000 Saudi small and medium businesses use the platform.
- Budgets are rising. Arab News reported in July 2026 that digital ad spend in the Kingdom is forecast to reach US$4.68 billion this year.
High reach brings high competition. When every brand can buy the same audience, the one with stronger video and faster testing pays less per customer. That gap is the reason businesses hire a specialist TikTok ads agency instead of boosting posts themselves.
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What does a TikTok ads agency do?
A full-service TikTok ads agency covers six jobs. Here is each one, and how the Serajj team handles it.
1. TikTok ads strategy and account setup
Strategy turns a business goal into a plan: objective, audience, offer, budget split and a target cost per result. At Serajj, this follows the approach behind all our digital marketing services: understand the brand and its audience first, then build a data-led plan. We also set up the TikTok Business Center and ad account properly from day one.
2. TikTok ad creative and video production
Creative is the biggest lever on TikTok. Ads need strong hooks in the first seconds and must look native to the For You feed. They also tire quickly, so accounts need fresh videos every week.
Serajj writes, films and edits in-house through our creative content and visual production teams. That lets us test new angles in days, not weeks.
3. TikTok media buying and optimization
Media buying means structuring campaigns, choosing bidding strategies, and moving budget toward the ads that hit your target CPA or ROAS. Our media buyers pause weak creative, scale winners gradually, and protect the learning phase from unnecessary edits.
4. Tracking and measurement
Without clean tracking, TikTok optimizes toward the wrong people. We install the TikTok Pixel, connect the Events API, and map events such as add to cart, lead and purchase. Then we compare TikTok’s numbers with your store or CRM data.
5. Creator partnerships and UGC ads
Creator-made ads often beat polished brand films because they look like normal TikTok content. Our influencer marketing team sources creators, briefs them, secures usage rights and runs their posts as Spark Ads.
6. Reporting you can act on
A TikTok ads agency should report spend, CPM, CTR, conversion rate, cost per lead or purchase, and ROAS. Serajj reports also show what we tested, what we learned and what we will do next. Views and likes alone are not a performance report.
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TikTok ad formats your agency should use
Most Saudi businesses should start with In-Feed Ads and Spark Ads, then add other formats once those two are profitable. This is the order Serajj usually recommends.
| Format | What it is | Best for | How it is bought |
|---|---|---|---|
| In-Feed Ads | Video ads shown between organic videos in the For You feed | Sales, leads, app installs, traffic | Auction, any budget above the minimum |
| Spark Ads | An existing organic post, yours or a creator’s, promoted from the original account | Social proof and creator content | Auction |
| TikTok Search Ads | Ads shown in TikTok search results for chosen keywords | People actively looking for a product or service | Auction |
| Lead generation ads | In-Feed Ads that open an in-app form | Clinics, real estate, education, B2B services | Auction |
| Smart+ campaigns | TikTok’s automated campaign type for targeting, bidding and creative selection | Accounts that already have conversion data | Auction |
| TopView | The first full-screen video a user sees when opening the app | National launches, Ramadan, Saudi National Day | Reservation, large fixed budgets |
Availability changes by country, so a good TikTok ads agency confirms each format inside your own Ads Manager account before building a plan around it.
In-Feed Ads vs Spark Ads
In-Feed Ads are uploaded to the ad account and exist only as ads. Spark Ads promote a real post, so likes, comments and follows stay on the original account. That is why we pair Spark Ads with creator content: the ad carries the creator’s credibility, and the engagement keeps working after the campaign ends.
How much does a TikTok ads agency cost?
You pay two separate bills: the ad spend that goes to TikTok, and the fee that goes to your TikTok ads agency. Keep them apart in every quote you compare.
TikTok ads minimum budget
TikTok sets the floor. Its Ads Manager help center states that a daily budget must exceed $50 at campaign level and $20 at ad group level. With the riyal pegged at 3.75 to the dollar, that is about SAR 188 and SAR 75 a day.
For lifetime budgets, the ad group minimum is $20 multiplied by the scheduled days. A 31-day ad group therefore needs at least $620, or about SAR 2,325.
The minimum only lets a campaign launch. To learn anything useful, an ad group needs enough budget to produce steady conversions each week. At Serajj, we size the budget from your target cost per lead or sale, not from the platform minimum.
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TikTok ads agency pricing models
| Model | How the fee works | Suits |
|---|---|---|
| Monthly retainer | A fixed fee for a defined scope of work | Brands that want predictable costs and a set number of new videos each month |
| Percentage of ad spend | A share of the media budget, commonly 10% to 20% | Larger budgets where workload grows with spend |
| Hybrid | A lower base retainer plus a smaller percentage above a spend threshold | Accounts that plan to scale |
| Project fee | A one-off price for a launch, a season or an account build | Short campaigns and audits |
What changes the price
- Creative volume. Filming ten videos a month costs more than editing two.
- Creator fees. Licensed creators and usage rights are usually billed on top.
- Languages. Arabic and English versions add editing work.
- Tracking complexity. Server-side tracking and CRM integration add setup time.
- Reporting depth. Weekly calls and custom dashboards take analyst hours.
When you compare quotes, check whether production, creator payments and ad budget are inside the number or added later. Serajj sends a written scope and fee breakdown after a discovery call, so you know what each riyal pays for.
How to choose the best TikTok ads agency
The best TikTok ads agency for your business can prove results, make native creative in your audience’s dialect, and show you the account. Use these seven checks, and hold Serajj to the same list.
- Proof of results. Ask for campaign numbers: spend, cost per result and ROAS, not only views.
- In-house creative. Confirm who writes, films and edits, and how many new ad variations you get each month.
- Account ownership. The ad account, Pixel and Business Center should belong to you, with the agency added as a partner.
- Tracking skill. Ask how they set up the TikTok Pixel and Events API, and how they check TikTok data against your sales.
- Local knowledge. A Saudi campaign needs Saudi dialect, local timing and awareness of advertising rules.
- Clear reporting. Request a sample report before you sign.
- Fair contract terms. Look for a defined scope and a reasonable notice period.
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A specialist replies within minutes.
Does a TikTok Marketing Partner badge matter?
TikTok runs a Marketing Partners Program with two agency tiers: Agency Partner and Premier Agency Partner. A badge shows TikTok has reviewed an agency’s performance and certifications. It is a useful signal, not a requirement, so weigh it beside case studies and the people who will work on your account.
Red flags when hiring a TikTok advertising agency
- Guaranteed sales, ROAS or follower numbers before seeing your account.
- Reports built on views and impressions with no cost per result.
- Ads run from the agency’s own account, with no access for you.
- One video reused for months with no testing plan.
- No questions about your margins, stock or sales process.
TikTok ads agency vs in-house vs freelancer
| Option | Strengths | Limits |
|---|---|---|
| TikTok ads agency | Strategy, creative, media buying and tracking in one team; fast testing | Higher monthly cost than a single hire |
| In-house team | Deep product knowledge and full control | Needs a media buyer, a video team and an analyst to match an agency |
| Freelance media buyer | Lower cost and flexible | Usually no creative production, and one person is a single point of failure |
An agency makes sense once TikTok is a serious channel and creative volume is your bottleneck. If you are unsure, ask Serajj for a short pilot project before committing to a retainer.
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What a TikTok ads agency in Saudi Arabia must get right
A global playbook is not enough for the Kingdom. Four local factors change how campaigns are built, and they are where a Riyadh-based team like Serajj has an advantage over an agency abroad.
Mawthooq licensing for creator ads
Saudi Arabia licenses paid advertising by individuals on social media. The Mawthooq license was introduced in 2022 for creators who earn revenue from advertising, and the Ministry of Commerce has warned businesses against advertising through unlicensed influencers.
Serajj checks each creator’s license before a Spark Ads or UGC campaign goes live. Rules change, so always confirm current requirements with the regulator.
Arabic creative in the right dialect
Subtitled English ads and formal Arabic voiceovers rarely feel native on Saudi TikTok. Hooks, humor and on-screen text should use Saudi dialect, and the casting and settings should fit the audience. Our writers and production crew are based in Riyadh and create for this audience every day.
The Saudi retail calendar
Auction costs rise around Ramadan, Eid, Founding Day, Saudi National Day and the White Friday sales. We plan creative and budgets weeks ahead of each peak, and use quieter periods to test new angles at lower cost.
TikTok Shop is not live in the Kingdom yet
Much international advice assumes TikTok Shop. Saudi merchants cannot rely on it today; industry reports point to a possible launch in 2027, and TikTok has not confirmed a date. Until then, campaigns send buyers to your website, app, WhatsApp or a lead form, so landing pages and tracking matter even more.
Why choose Serajj as your TikTok ads agency
Serajj gives you one Saudi team for everything a TikTok campaign needs, from the first idea to the final report. Here is what sets us apart.
- Trusted at scale. More than 150 clients across the public and private sectors rely on Serajj.
- Proven reach. Our client advertising campaigns have passed 2 billion views, and our own TikTok content has reached 2.6 million views on a single video.
- Everything in-house. Strategy, scriptwriting, filming, editing, creators and media buying sit in one office in Riyadh.
- Local by default. We write in Saudi dialect and plan around the Saudi calendar.
- Data and AI. We use AI tools for monitoring, analysis and targeting, in line with Vision 2030.
- Recognized partner. Serajj is a Google Partner agency, and we apply the same measurement discipline to TikTok.
Brands we have worked with include Half Million, Go Telecom, Hobox and Sondos. You can explore more in our work.
Have a project in mind? Let us light it.
A specialist replies within minutes.
How Serajj runs TikTok ad campaigns
- Discovery. We learn your margins, sales process, audience and past results, then agree on one main goal and a target cost per result.
- Tracking and account setup. We set up or audit your TikTok Business Center, Pixel and Events API.
- Creative sprint. We script and film a first batch of Saudi-dialect videos, with several hooks per idea. Our videography production guide explains how we plan a shoot.
- Launch and test. We run In-Feed Ads and Spark Ads, find the winning angles, and bring in licensed creators.
- Scale and report. Budget moves to what works, new creative replaces what tires, and you receive clear reports tied to leads and sales.
Paid campaigns perform best beside an active profile, so many clients combine TikTok ads with our social media account management.
Talk to a TikTok ads agency in Riyadh
Tell us your goal and monthly budget. We will tell you plainly whether TikTok ads fit your business and what the first 90 days would look like. Contact Serajj today, or call or WhatsApp us on +966 53 782 6886.
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A TikTok ads agency focuses on paid campaigns: media buying, ad creative, tracking and return on ad spend. A TikTok marketing agency is broader and adds organic content, community management and influencer work. Serajj offers both under one team.
Most charge a monthly retainer, a percentage of ad spend that is commonly 10% to 20%, or a mix of the two. The fee depends on video volume, creator involvement and tracking complexity. Ad spend is paid separately to TikTok.
TikTok requires a daily budget above $50 for a campaign and above $20 for an ad group, about SAR 188 and SAR 75. That is only the launch minimum. Serajj sets a working budget from your target cost per lead or sale.
They can be. TikTok's ad tools reach 38.6 million adult accounts in the Kingdom, and the auction lets small budgets compete. Results depend on a clear offer, native Arabic video and correct tracking, so start with one product and one goal.
Expect the first weeks to be a testing period. The system needs conversion data to learn, and you need several creative rounds to find a winning angle. Judge performance on cost per result over a full month, not the first few days.