Project Summary
Serajj Digital Marketing Agency planned and managed a comprehensive influencer marketing campaign for ALEZZ OUD, bringing together 20 leading influencers to deliver a unified brand message that generated more than 10 million views. The campaign strengthened brand awareness, elevated ALEZZ OUD’s premium positioning, and expanded its reach across the Saudi market.
Strategic Influencer Selection
Our team carefully selected 20 high-performing influencers based on audience authenticity, engagement rates, and purchasing influence within the luxury and fragrance market. This strategic selection ensured the campaign reached highly relevant audiences interested in premium oud products and authentic luxury experiences.
Creative Direction & Content Strategy
Serajj Digital Marketing developed a unified creative content direction for every influencer, providing detailed campaign guidelines and storytelling frameworks that highlighted the heritage, craftsmanship, and quality of ALEZZ OUD products.
This consistent approach created a cohesive brand experience across all social media platforms while maintaining authentic, engaging content that resonated with each influencer’s audience.
Campaign Management & Performance
Our team managed every stage of the campaign, from scheduling content releases to coordinating influencer activities and monitoring campaign performance in real time. Through continuous optimization and advanced performance tracking, the campaign exceeded expectations by generating over 10 million targeted views, significantly increasing brand awareness and customer engagement across Saudi Arabia.
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